This style guide was created for anyone who is creating content for IllinoisLegalAid.org.
It explains ILAO's Voice and Tone--what those things are and how to think about them--and provides some examples that illustrate how to use them. This guide also provides editorial considerations when writing copy for guides, how-tos, practice resources for lawyers, and other related corporate communication materials.
This document isn't intended to be the end-all, be-all of ILAO's Writing Style. Rather, this should be discussed and updated, and it should continue to evolve so that we are consistent and harmonious across all channels, both internal and external.